Exterior Shutter — Client Profile

Who They AreCUSTOM SHUTTERS · 20+ YRS

Exterior Shutter Co. is a custom, made-to-order manufacturer of high-end wooden exterior shutters based in Decatur, Texas, with 20+ years of experience. Every shutter is built to order in their Decatur shop and shipped free nationwide; for the Dallas–Fort Worth metroplex they also offer professional painting and installation.

Positioning: a premium, craftsmanship-driven specialist competing on real-wood quality, true any-size customization, and fair pricing vs. overpriced incumbents. They started building shutters when they couldn't find a reasonable source — suppliers were "too high priced, had long lead times, and overcharged for right-sizing." Mission: "the highest-quality premium exterior shutter solutions for your home."

Company Information

Business nameExterior Shutter Co., Inc.
IndustryCustom wooden exterior shutters
Address205 N Newark St, Decatur, TX 76234
Phone(214) 675-1978
Emailsupport@exteriorshutter.com
Websiteexteriorshutter.com (Squarespace)
Owner / FounderNot published — confirm
Business typeManufacturer / e-comm · res, trade & restoration

Hours & Service Area

No business hours published (home, contact or FAQ). Confirm and add — important for local SEO/GBP.

Service model

Free shipping nationwide (US)UPS ≤24×96"LTL for largerPaint + install: DFW only

DFW = Dallas, Fort Worth, Arlington, Plano, Frisco, Highland Park & surrounding. Online orders ship unfinished.

Confirm exact paint/install radius and any project minimums with the client.

Products & Services Offered8 OFFERINGS

Made-to-Order Custom Shutters

"Made to order, and can be made in any size." Built to fit any window/style. Spec: 1-3/8" thick, 2-1/4" stiles; louvers 3/8" × 1-3/8".

Shutter Styles

Louvered, Raised Panel, Bahama, and Arched / custom shapes. Shop lists Louvered & Raised Panel two-panel; arched & custom by quote.

Materials

Redwood ("premium option for heavy-duty shutters") and MEDEX (high-density MDF for wet locations). Other woods on custom orders — confirm.

Online Shop (ship anywhere)

Redwood Louvered/Raised Panel from $230/pair, sizes 12–24" × 36–96". Shipped unfinished; pricing INCLUDES shipping. Over 24×96" ships LTL.

Paint & Finishing (DFW)

Professional painting for DFW orders. No finishing on shipped shutters; staining not recommended for exterior exposure — paint is primary finish.

Installation (DFW)

Professional install in the greater Dallas–Fort Worth area. Ship-only customers self-install or use a local contractor.

Historical Restoration

Restore original louvered shutters on historic homes US-wide, or build exact replicas matching the original style. Consultative — phone/email.

Builder / Trade Accounts

Dedicated "DFW Area Builders" page — trade relationships & volume work for North Texas new construction.

Social AccountsLINKED

Facebookfacebook.com/ExteriorShutterCo
Instagram@exterior_shutter_co
Pinterestbenm07320452 (personal)
LinkedInexterior-shutter-co
X / YouTube / TikTokNone found

FB/IG/Pinterest are linked from the site — but Pinterest is on a personal-looking handle, not a branded account. Confirm accounts are actively managed; migrate Pinterest to a business profile.

Review / Directory ProfilesGAPS / UNCLAIMED

Google Business ProfileNone confirmed
The Blue BookListed (trade)
ZoomInfoAuto-generated
Yelp / BBB / HouzzNone confirmed

No verified ratings found — none reported (no fabrication). No Google Business Profile surfaced — a key gap. Beware name collisions with unrelated DFW shutter firms; never attribute their reviews here. Set up GBP + a review-generation plan (Google/Houzz).

Color Palette

Walnut Wood*

#8A6A4A

Deep Walnut*

#5C4326

Near-Black

#030303

Off-White

#FAFAFA

Highlight Gold*

#FFD93D

Warm Gray

#707070

*Wood & gold tones sampled from logo/photography (approximate); black/off-white/gray derived from the Squarespace theme CSS. No published brand-color spec — request the official source files.

Typography & Logo

Futura PTHeadings (Adobe)

Proxima NovaBody / UI (Adobe)

PoppinsAccent (Google)

Logo: white classic-serif "Exterior Shutter Co." + tagline "Selling shutters online nationwide for over 20 years," set over a warm walnut wood-grain louvered-shutter photo.

No transparent/standalone wordmark or reversed version exists — request for flexible/dark-background placement.

For Servicing This ClientACTION ITEMS

Strengths / assets

Focused, defensible niche: premium wooden (vs. vinyl) made-to-order exterior shutters, 20+ years.
Two revenue lanes — nationwide e-commerce (ship unfinished) and full-service DFW paint + install — plus a PR-friendly historical-restoration angle.
Working Squarespace store with real pricing — good base for SEO landing pages and shopping/ads.
Large existing photo library (installs, arched/custom, restorations, shop photos).
Value props to amplify: free nationwide shipping, true any-size customization, fair pricing, real-wood quality.

Watch-outs / confirm with client

No Google Business Profile confirmed (key gap for DFW install) — create/claim/optimize; no published hours — add.
Pinterest is on a personal handle; confirm FB/IG management — migrate Pinterest to a branded profile.
Owner/founder name & exact founding year not published; sources disagree (1987 vs ~1997 vs "20+ yrs") — confirm authoritative date.
Name collision with unrelated DFW shutter firms — protect brand in local SEO; never attribute their reviews here.
No brand-color spec and no transparent/reversed logo — request official colors, source files & a flexible wordmark. Footer references vendor wisemarketingtx.com — confirm current arrangement.

Assets on file: Brand Guide + 2 logo files 4 site images (Images/)