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Family First Chiropractic

Chiropractic & wellness clinic · bilingual (EN/ES) · family-focused — Aubrey, TX
Profile compiled May 30, 2026 · Source: family-first-chiropractic.com
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Overview
Who They AreCHIROPRACTIC · BILINGUAL

Family First Chiropractic is a wellness-focused chiropractic clinic in Aubrey, Texas (Providence Village), owned by Dr. Karen Mitchell, DC — a Palmer College of Chiropractic graduate (2017) who is fluent in English and Spanish. The practice offers manual & instrument-assisted adjustments for all ages (newborns to seniors), prenatal/Webster-Technique care, and a broad menu of in-office therapies (Graston, dry needling, ultrasound, e-stim, red light, cupping, traction), plus massage and functional-medicine/nutrition support.

Positioning: a warm, holistic, non-invasive, whole-person clinic — "we're all about nurturing your family's health and vitality, because we know that's what truly matters." Dr. Mitchell's own recovery story (scoliosis & migraines) anchors the brand, and the bilingual offering is a genuine differentiator for Aubrey's diverse and Hispanic communities.

Company Info · Hours · Location
Company Information
Hours & Service Area
  • Mon · Tue · Thu · Fri9:00 AM – 6:30 PM
  • WednesdayBy appointment only
  • Saturday9:00 AM – 1:00 PM (later by appt)
  • SundayClosed
Service area
AubreyProvidence VillageCross RoadsLittle ElmOak PointSavannahDenton CountyN. Dallas
Booking via JaneApp; office calls to confirm, then emails intake forms. Confirm hours & service radius with client for GBP.
Services & Therapies
Services Offered12 SERVICES
Chiropractic Adjustments
Personalized manual & instrument-assisted adjustments — drop-table and diversified techniques for all ages, newborns to seniors. Initial exam includes history + orthopedic testing and a custom plan.
Pregnancy / Prenatal Care
Webster Technique to balance the pelvis, ease uterine stress and enhance comfort, plus pregnancy-specific exercise advice and muscle work (~30 min).
Graston Therapy
Specialized metal tool breaks down muscle knots, scar tissue and adhesions to improve muscle balance and healing (~25 min).
Dry Needling
Thin sterile needles target trigger points, tight muscles and inflammation. Certified for neck/back/upper extremities; lower-extremity & pelvic-floor certs in progress — confirm scope.
E-Stim & Ultrasound
E-stim delivers electrical impulses to tense/spasming muscles for pain relief; ultrasound uses high-frequency sound waves to boost blood flow, reduce inflammation and ease pain (~15 min each).
Red Light Therapy
Low-wavelength red light stimulates cellular healing, reduces inflammation and improves circulation for musculoskeletal conditions (~15 min).
Cupping & Traction
Cupping uses suction to increase blood flow and release trigger points; lumbar & cervical traction gently stretches the back/neck to relieve nerve pressure and aid alignment.
Massage Therapy
Customized deep-tissue and specialized prenatal massage (Desirae Cole, LMT — prenatal-certified).
Functional Medicine & Nutrition
Root-cause, patient-centered functional medicine (Dr. Alexander Eppich) plus Juice Plus fruit/vegetable/berry supplement support.
Insurance Accepted
Insurance & BillingIN-NETWORK

In-network: Medicare United Healthcare UMR Ambetter Blue Cross Blue Shield

Pending: Cigna   Out-of-network: superbill provided for reimbursement.

Confirm the current in-network list (incl. whether Cigna & Medicare Advantage are active) before advertising specific carriers.
Social Media & Online Presence
Social AccountsIG UNLINKED
Instagram is NOT linked from the website (only Facebook is in the site config). Add the IG link to the site.
Review / Directory ProfilesVERIFY
Ratings unverified. Claim/verify the Google Business Profile (critical for a local clinic) & run a review-generation/response plan. Don't publish counts without confirmation.
Brand Snapshot
Color Palette
Clay / Terracotta
#D4967D
Deep Teal
#495A58
Teal-Black
#3F4A49
Sand
#DCD9D0
Soft Teal
#98BFB8
White
#FFFFFF
Confirmed from the live Squarespace theme palette (HSL → HEX). Terracotta accent + teal pair are the signature brand colors.
Typography & Logo
adonis-webHeadings (Adobe Fonts)
Pontano SansBody (Google Fonts)
MontserratUI accents

The live site uses a text-only wordmark (no image logo) and the default Squarespace favicon. The mark below is a constructed, brand-accurate placeholder built from the site's real colors & typography.

Family First Chiropractic logo
No official logo/favicon exists — request or commission one (plus a reversed/white variant for dark backgrounds).
Notes & Opportunities
For Servicing This ClientACTION ITEMS

Strengths / assets

  • Authentic founder story (Dr. Mitchell's own scoliosis/migraine recovery) — strong trust signal.
  • Bilingual (EN/ES) care — a genuine, defensible differentiator for the Aubrey / North Dallas market.
  • Broad, well-described service & therapy menu already written — good base for SEO landing pages and ads.
  • Warm modern Squarespace site, real in-office photography, frictionless JaneApp booking, clear in-network insurance list.

Watch-outs / confirm with client

  • No image logo or custom favicon exist (site uses a text wordmark) — request/commission official brand assets.
  • Instagram not linked from site; Google Business Profile unconfirmed — claim/link both, run a reviews plan.
  • Ratings unverified (Healthgrades 5.0 from only 3 reviews) — don't publish counts without confirmation.
  • Certification scope in flux (dry-needling extremity/pelvic-floor certs in progress); Cigna insurance "pending" — confirm.
  • Name collision: multiple unrelated "Family First Chiropractic" clinics in TX — guard against mixing up data/listings.

Assets on file: Brand Guide + 2 logo files (constructed) 4 site images (Images/)

Family First Chiropractic · Client profile compiled from the public family-first-chiropractic.com website on May 30, 2026 — confirm with the client before using in published materials.
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