Grace Air & Heat — Client Profile

Who They AreHVAC · 13+ YRS

Grace Air & Heat is a Christian, family-owned HVAC contractor in the Keller / Haslet area of North Fort Worth, Texas (Tarrant County), serving residential & commercial customers for 13+ years. Owned and operated by Damon & Maria Meek — Damon is a NATE-certified technician with 20+ years of HVAC experience (field/technical), Maria runs office operations. Services span install & replacement, repair, maintenance, 24/7 emergency, and the annual GAM Plan membership.

Positioning: a faith-based, "service you can trust" local company (grounded in 1 Corinthians 15:10) competing on three pillars — Speed (same-day service), Reliability (on-time & communicative), and Transparency (honest diagnosis & pricing). Licensed & insured; services all major HVAC brands.

Company Information

Business nameGrace Air & Heat
IndustryHVAC — heating & air (res & commercial)
LocationKeller / Haslet, North Fort Worth, TX
Phone(817) 888-2423
EmailNot published — confirm
Websitegraceairandheat.com (Squarespace)
OwnersDamon (NATE, 20+ yrs) & Maria Meek
Business typeFamily-owned, faith-based · licensed & insured

Hours & Service Area

No standard business hours published. Advertises 24/7/365 emergency service & same-day availability, but office/scheduling hours aren't stated. Confirm and add (important for local SEO/GBP).

Service area (18 cities)

KellerHasletRoanokeTrophy ClubWataugaFlower MoundJustinNorthlakeArgyleAlliancePonderKrumNewarkEagle MountainPecan AcresAuroraNew FairviewDish

North Tarrant County into S. Denton & Wise counties. Facebook also lists Southlake & North Richland Hills.

No street address published; Yelp shows 8601 Hawkview Dr, Fort Worth — confirm the official address.

Services Offered5 SERVICES

HVAC Repair

Diagnose & repair all makes/models — "don't suffer in silence." Strange noises, weak airflow to major component failures. Same-day/next-day focus.

Installation & Replacement

In-home assessment & right-sized system recommendations based on home size, insulation & budget. Reviews note quotes "several thousand less than competitors."

HVAC Maintenance

Inspections, cleaning, tune-ups & component testing to boost efficiency and prevent costly repairs. "Stay comfortable year-round."

Emergency Service

24/7/365 same-day response for system failures, refrigerant leaks & urgent heating/cooling outages — "comfort and safety are never compromised."

Grace Automatic Maintenance Plan (GAM Plan)

Annual membership: save 15% on parts & labor, priority service, plus scheduled maintenance & comprehensive inspections. The recurring-revenue offer.

Social AccountsLINKED

FacebookGrace Air & Heat (Haslet)
TikTok@graceairheat
YouTube@graceairheat7071
Instagram / X / LinkedInNone found

A second, older Facebook page also exists (Grace-Air-Heat-173448413036704) — likely a duplicate; consolidate to one. FB, TikTok & YouTube are linked from the site (good base).

Review / Directory ProfilesVERIFY

BBBB+ · accredited '25 (unverified)
Yelp~62 reviews (unverified)
HomeAdvisor~4.7 (unverified)
BuildZoomContractor profile
Google BusinessNot confirmed — claim it

Ratings vary by platform & are unverified. Sentiment skews positive (praise for owner Damon, fast scheduling, fair pricing), but BBB shows B+ with ~10 complaints — address these. Confirm/claim the Google Business Profile & run a review-generation plan.

Color Palette

Brand Red

#A12E29

Brand Navy

#2B4685

Charcoal

#282D30

Logo Blue*

#1F4E9B

Logo Red*

#C8262C

White

#FFFFFF

Red #A12E29, navy #2B4685 & charcoal confirmed from the Squarespace theme palette / custom CSS. *Logo blue/red sampled from logo art (exact values unconfirmed) — request the official spec.

Typography & Logo

Kepler (kepler-std)Headings (Adobe Typekit)

ClarksonBody (Squarespace)

Helvetica / ArialUI / fallback

Logo: silver brushed-script "Grace" with black outline over a faded Texas + red heartbeat motif, "AIR & HEAT" beneath in blue & red (heating/cooling + patriotic theme).

Logo is low-res (~282×207) on a white (non-transparent) background; no reversed/vector version exists — request high-res, transparent & white versions.

For Servicing This ClientACTION ITEMS

Strengths / assets

Marketable identity: family-owned, faith-based ("Grace" / 1 Cor 15:10), NATE-certified owner with 20+ yrs, 13+ years local — strong trust signals.
Ready-made messaging: three pillars (Speed · Reliability · Transparency) for ads & landing pages.
Recurring-revenue product (GAM Plan) for retention/email campaigns.
American Home Shield "Quality Approved" Top Contractor 2024 badge (ranked #9 TX / #13 USA per badge) — confirm currency & amplify.
Already active on Facebook, TikTok & YouTube (linked from site); defined 18-city area for local-SEO pages.

Watch-outs / confirm with client

BBB shows B+ with ~10 complaints (accredited Jan 2025) — review & resolve; the key reputation item.
Duplicate Facebook page — consolidate; Google Business Profile not confirmed — claim/optimize (biggest local-SEO lever).
No hours, email, or address published; two sites exist (Squarespace vs legacy WordPress URLs) — set canonical + redirects.
Logo low-res on white bg, no reversed/vector version — request high-res transparent & white logos.
License number not published despite "licensed & insured" — confirm TACL/TDLR # & consider displaying.

Assets on file: Brand Guide + 2 logo files 5 site images (Images/)