Ledford Services — Client Profile

Who They AreSEPTIC + EXCAVATION · 27+ YRS

Ledford Services is a Christian, family-owned septic and excavation contractor in Aledo, Texas, serving North Texas for 27+ years. Established in 1996 by Dennis Ledford under parent entity AROC Inc. ("Built on the Rock"), they provide residential & commercial septic install, pumping, inspection contracts and repair, plus excavation/dirt work and in-ground storm shelters.

Positioning: a long-tenured, trustworthy, faith-based local business competing on experience, reliability and customer care — TCEQ-compliant aerobic contracts, certified/uniformed techs, on-call emergency service, and a customer portal for service records.

Company Information

Business nameLedford Services (dba of AROC Inc.)
IndustrySeptic · excavation · storm shelters
Address1170 Airport Rd, Aledo, TX 76008
Phone817-596-9729 (installs: option #3)
Emailoffice@aroc.biz
Websiteledfordservices.com (WordPress/Divi)
FounderDennis Ledford (1996)
Business typeFamily-owned, faith-based · res & commercial

Hours & Service Area

No business hours published. Aerobic-contract techs are "on-call on weekends and holidays" for emergencies. Confirm and add (important for local SEO/GBP).

Service-area counties

ParkerTarrantHoodJohnsonPalo PintoErathWiseDentonEllisJack*Hill*Somervell*

*Listed on homepage only. Pumping excludes Possum Kingdom, Graford & Waxahachie.

Homepage and Service Areas page list slightly different county sets — confirm the authoritative list.

Services Offered6 SERVICES

Septic Installs

27-yr legacy. Aerobic, aerobic drip, conventional (gravity/LPD/mound), and grinder/sewer pumps & lift stations. "Rank among top installers statewide."

Septic Pumping

Conventional tanks & aerobic systems; pricing varies by location/tank type; can probe/excavate to find access ports. Some outlying areas excluded.

Aerobic Inspection Contract

TCEQ-mandated inspections — control box to component, filter cleaning, sludge assessment, pumping coordination, minor repairs. Customer portal. On-call weekends/holidays. Serves RV parks & businesses.

Septic System Repair

Permitted conventional & aerobic systems; certified techs repair control boxes, compressors, filters; permitted spray-line moves/modifications.

Excavation / Dirt Work

Pond excavation, land clearing, residential pads & barn foundations, retaining walls, culverts, caliche driveways, large-scale earth moving, tree removal.

Storm Shelters

FEMA-standard in-ground shelters (6×8, 7×10, 5×7 flat-top). 6000 PSI pre-cast concrete, triple-latch steel door, 10-yr warranty against water leakage. Half-day install.

Social AccountsUNLINKED

Facebookfacebook.com/LedfordServices1170
Instagram / X / YouTube / LinkedInNone found

Facebook page exists but is NOT linked from the website. Confirm it's official & managed; add to site. No Google Business Profile or Instagram surfaced.

Review / Directory ProfilesUNCLAIMED

Ratings vary by platform & are unverified. Reviews mixed (praise for responsiveness; some scheduling/backfill complaints). Reviews page returned HTTP 500 — verify it's live. Run a review-generation/response plan.

Color Palette

Brand Red*

#E1251A

Action Orange

#E15601

Heading Brown

#903E26

Terracotta

#C9603C

Khaki

#807762

Logo Black

#000000

*Brand red sampled from logo (exact value unconfirmed) — request the official spec. Orange/brown/terracotta confirmed from Divi CSS.

Typography & Logo

League GothicH1 / headlines

OswaldButtons / CTAs

Open SansBody (Google Fonts)

Logo: hand-painted brush-style "LEDFORD SERVICES" in red beneath a black mountain silhouette, with contact line + "AROC INC. BUILT ON THE ROCK."

No reversed/white logo exists — request one for dark backgrounds.

For Servicing This ClientACTION ITEMS

Strengths / assets

Distinctive story: 27+ years, family-owned, faith-based ("Built on the Rock") — strong trust signals.
Well-segmented service pages with verbatim copy already written — good base for SEO landing pages.
High-res logo (3840×2160) + favicon + real job-site photography.
Differentiators: FEMA shelters, 10-yr warranty, TCEQ-compliant contracts, on-call service, customer portal.

Watch-outs / confirm with client

Social unlinked & likely unmanaged; no GBP/Instagram — claim/link Facebook, set up GBP + IG, run reviews plan.
No published hours; Reviews page returned HTTP 500 (verify live).
Brand naming: "Ledford Services" vs parent "AROC Inc." (office@aroc.biz) — confirm public-facing name.
No reversed/white logo, limited photo library; exact brand-red HEX unconfirmed — request assets/spec.
No license numbers published despite "certified technicians" — confirm & consider displaying.

Assets on file: Brand Guide + 2 logo files 4 site images (Images/)