Mountainside ER+ — Client Profile

Who They AreEXCAVATION / EARTHWORK

Mountainside ER+ (full name Mountainside Earth + Rockworks) is a local, small-business excavation and earthwork contractor based in Monument, Colorado, just north of Colorado Springs on the Front Range. They handle the full range of land-prep and site work — moving earth and rock to get raw or problem land ready for driveways, roads, foundations, and drainage.

"ER" = Earth + Rockworks, NOT an emergency room. Per the site: "We're experts in all terrain challenges — that's how our name was born!" Keep all messaging, imagery, and ad targeting firmly in the heavy-equipment / land-development world. Lead with "Earth + Rockworks" in headlines to avoid medical-industry confusion.

Company Information

Business nameMountainside ER+ / Earth + Rockworks
IndustryExcavation, earthmoving, grading, site work
Based inMonument, CO
Phone719-649-1030
Emailjohn@mountainsideER.com
Websitemountainsideer.com
Likely contact"John" (confirm name & title)
Business typeLocal small business

Hours & Service Area

Mon – Sat9:00 AM – 5:00 PM
SundayClosed
Home baseMonument, CO

Service area

Colorado SpringsMonumentBlack ForestManitou SpringsWoodland ParkFountainFront Range

No street address published — likely home-based/mobile. Confirm a mailing address for listings/ads.

Services Offered4 GROUPINGS

Earth + Rockworks

Deliver topsoil, fill dirt, road base & other materials; grading for new & existing driveways; prep for concrete foundations.

Earth Moving + Road Construction

Site grading; residential & commercial driveway/road construction — "from raw land to engineered roadways." Ditching and culverts.

Excavation + Retaining Walls

Expert terracing for hillside properties — retaining walls and landscapes that maximize space and beauty.

Excavation + Rockwork

Culvert & ditch installation, drainage/erosion control, and site development for residential & commercial properties.

At a glance: Material haulingSite gradingRoad constructionExcavationDitching & culvertsRetaining wallsTerracingFoundation prepErosion control

Accounts (linked from website)3 ACTIVE

Metrics not publicly retrievable — FB/IG/Pinterest serve login walls, so follower counts & cadence must be read from inside the accounts. Log baseline follower counts & last-post dates once you have access.

Name-collision caution: unrelated pages "Mountainside Excavation LLC" and "Mountainside Excavation and Design, LLC" are NOT this client. Confirm you're on the mountainsideER / mountainside_er handles before posting or running ads.

Color Palette

Brand Black

#111111

White

#FFFFFF

Brand Red ("+")

#D73323

Clay / Terracotta

#E27548

Charcoal

#2F2F2F

Red is read from site CSS & matches the logo's "+". Defer to an official spec if the client provides one.

Typography & Logo

LexendHeadings / UI

JudsonDisplay / serif accent

KarlaBody / secondary

All three are free Google Fonts. Logo is a circular badge — "MOUNTAINSIDE" arc, excavator over mountains + river, "ER+" center (ER black, + red).

For Servicing This ClientACTION ITEMS

Strengths to lean on

Strong library of authentic project photography (42 images saved locally), including before/after pairs — great for social, ads, case studies.
Clear local focus with named towns — strong base for local SEO and geo-targeted ads.
Memorable circular badge logo with a distinct equipment-on-mountain motif.

Watch-outs / confirm with client

Name confusion risk — make the earthwork context unmistakable in copy, alt text, and targeting.
Confirm owner's full name/title, mailing/physical address (for GBP & citations), licensing/insurance, and years in business.
No published street address — verify before building local listings.
Confirm whether the blog is active (content/SEO opportunity).

Assets on file: Brand Guide + 3 logo files 42 project photos (Images/)