Structured Custom Homes — Client Profile

Who They AreCUSTOM HOME BUILDER · ~13 YRS

Structured Custom Homes is a Christian, family-owned custom home builder in Rhome, Texas (Wise County), serving the Dallas–Fort Worth metro for roughly 13 years. Founded and led by Josh Barnes (President), the company builds fully customizable homes on the client's own lot anywhere in DFW, and also develops and builds in its own Wise County neighborhoods — Naomi Meadows, Highland Meadows, Settler's Glen and Windmill Ridge Estates.

Positioning: a faith-driven, relationship-first builder whose promise is "Your Dream, Our Blueprint." They compete on customization ("create exactly what you want… with your budget in mind"), personal attention, and stated values of "integrity, honesty, and transparency." Mission: "To Build on the Firm Foundation… to cultivate lifelong memories and relationships."

Company Information

Business nameStructured Custom Homes*
IndustryCustom home builder · neighborhood developer
Address199 Old Mill Road, Rhome, TX 76078
Phone682-299-4000
EmailNot published (contact form)
Websitestructuredcustomhomes.com (Squarespace)
PresidentJosh Barnes (~13 yrs)
Business typeFamily-owned, faith-based · residential

*Related entity Structured Building Group, Inc. (insurance restoration, same address) appears across directories — confirm the relationship & preferred public name.

Hours & Service Area

No business hours published. Contact page promises a reply "within 24 hours." Confirm and add (important for local SEO/GBP).

Service area

Build-on-your-lot: DFW metroWise CountyRhomeDecaturParadise

Own neighborhoods

Naomi MeadowsHighland MeadowsSettler's GlenWindmill Ridge Estates

"Dallas-Fort Worth Area" build radius is undefined on-site — confirm the authoritative boundary.

Services & Offerings6 OFFERINGS

Custom Home Builds (Build-on-Your-Lot)

Fully customizable homes built on the client's own lot anywhere in the DFW area — "create exactly what you want… with your budget in mind." Styles from Modern to Classic; end-to-end managed construction.

Build-in-Our-Neighborhoods

Custom homes in four Structured-developed Wise County communities. Naomi Meadows (Decatur): 1–6+ acre lots, NO HOA, minimal deed restrictions, animals welcome, no city taxes (~15 lots). Plus Highland Meadows, Settler's Glen & Windmill Ridge Estates (Paradise).

Floor Plans

A library of pre-designed, customizable floor plans (12+) buyers can start from and tailor to their needs.

Virtual Design Center

Online 3D virtual design center to explore and personalize selections/finishes digitally before & during the build.

Financing Assistance

"Need help with financing? Our team can point you in the right direction!" No named lender partners on-site — confirm relationships with client.

Model Home Tours / Listings

Model home tours and an "Our Listings" page showcase available, under-contract, and completed homes.

Social AccountsLINKED

Facebookfacebook.com/StructuredCustomHomes
Instagram@structuredcustomhomestx
Houzz / YouTube / LinkedIn / XNone found

Facebook & Instagram are linked from the site (good). No Houzz — a high-value channel for builders; recommend creating one. Confirm posting cadence on both active accounts.

Review / Directory ProfilesFRAGMENTED

Google BusinessNot surfaced — claim/verify
BBBA+ (under SBG, unverified)
HomeAdvisor~4.3 (under SBG, unverified)
YelpUnder SBG
NextdoorUnder SBG
ChamberDecatur Chamber

Reviews are fragmented across two entity names & unverified. Most listings sit under "Structured Building Group" (SBG), not Structured Custom Homes — splitting reviews/SEO. One aggregator claimed ~4.9/46 (unverified). Consolidate naming, claim the GBP, run a review plan. Do not publish a star rating until verified.

Color Palette

Logo Black

#000000

White

#FFFFFF

Warm Beige

#E5DDD4

Accent Green*

#4BB31A

Dark Olive

#38392F

Blue-Gray

#CFD8E4

Near-monochrome brand: black script on white/beige. Green is the Squarespace theme "accent" (used sparingly) — *confirm it's intentional, not a theme default.* Values read from theme CSS HSL palette.

Typography & Logo

ClarksonHeadings (Squarespace)

Plus Jakarta SansSecondary / UI

Helvetica Neue / ArialBody / fallback

Logo: a flowing black hand-lettered script "Structured" with a small, wide-tracked "CUSTOM HOMES" descriptor beneath — refined and bespoke.

No reversed/white logo file found (only photo-stamped versions) — request one for dark backgrounds. Confirm live heading/body fonts.

For Servicing This ClientACTION ITEMS

Strengths / assets

Ownable brand line — "Your Dream, Our Blueprint" — plus a memorable script logo; strong custom-builder identity.
Distinctive story: Christian, family-owned, "leap of faith" founder, "build on the firm foundation" mission.
Two-path offering (build-on-your-lot OR in-house communities) widens the funnel — a real differentiator.
Owns/develops its own neighborhoods with recurring lot inventory and standout hooks (Naomi: 1–6 acres, no HOA, animals welcome, no city taxes).
Modern photo-forward Squarespace site, named leadership team, virtual 3D design center, real model-home photography. Social is already linked.

Watch-outs / confirm with client

Entity fragmentation: most reviews/directories filed under "Structured Building Group," not Structured Custom Homes — splits reviews & SEO. Confirm relationship; consolidate NAP/naming.
No Google Business Profile surfaced & no Houzz — both essential for a local builder. Claim GBP; create Houzz.
No published hours; no public email (form only) — add both for local SEO/GBP.
Founding year vague (~13 yrs / "a decade ago") — confirm exact year. Thin per-neighborhood detail (Highland/Settler's Glen/Windmill Ridge) — get lot counts & status.
No verified star rating (aggregator ~4.9/46 unverified); no reversed/white logo; confirm whether accent green is intentional.

Assets on file: Brand Guide + 2 logo files 4 site images (Images/)