Tank Track — Client Profile

Who They AreB2B SAAS

Tank Track is a cloud-based business-management software company built specifically for septic, grease-trap, and portable-toilet service operators. The all-in-one platform handles scheduling, dispatch, CRM, job tracking, invoicing, digital payments and compliance reporting — replacing the paper shuffling and manual re-entry common in the trade.

Positioning: affordable, easy-to-use, purpose-built software for an underserved niche. Brand promise: "Don't just Manage your Business — Grow It" and "save time, increase profits, eliminate headaches." Leans on real-human support ("100% human. 0% bots") and proof — 300+ operators across 45 US states & 3 Canadian provinces.

Different from the other clients: this is a software product company, not a field-service business. Marketing should be B2B SaaS-oriented (demos, LinkedIn, product content), and the audience is operators like the other clients.

Company Information

Company nameTank Track
CategoryB2B SaaS · field-service software
Location20 Foundry St, Concord, NH 03301
Phone+1 (833) 826-5875
Emailinfo@tanktrack.com
Websitetank-track.com
FounderNot named publicly
Business typeSubscription SaaS · per truck/month

Email domain mismatch: site is tank-track.com (hyphen) but email is info@tanktrack.com (no hyphen). Confirm the correct address.

Support & Pricing

HoursMon–Fri 8 AM–5 PM ET (confirm)
SupportPremium, "100% human. 0% bots"
First truck$149 / month
Each add'l truck$125 / month
Annual billing10% savings
IncludedUnlimited users / tanks / storage

Proof points: 300+ operators45 US states3 CA provinces

Platform ModulesALL-IN-ONE

Automatic Service Reminders

Service-due reminders by text & email; creates work orders automatically.

Customer Management (CRM)

Tracks addresses, contacts, service & billing history, equipment details.

Scheduling & Dispatch

Routing and dispatch — "routing is a breeze." Work orders with full property info for field drivers.

Audit-Ready Compliance

Automatically generates waste manifest reports with pumping records; real-time reporting.

Custom Job Checklists

Standardized inspection checklists for pumping, inspections & repairs.

Digital Payments & Invoicing

Invoice via text/email with online payment; techs take payment on-site; batch AR email.

Accounts (linked from website)LINKEDIN DATA

LinkedInlinkedin.com/company/tank-track
· Followers~905
· Company size2–10 employees
· IndustrySoftware Development
· Tagline"Modern software for septic service companies"
Facebookfacebook.com/septicbusinesssoftware
Instagram / X / YouTubeNone found

LinkedIn is the only account with verifiable public metrics (~905 followers as of May 30, 2026 — use as a growth baseline). Facebook is login-walled. For B2B SaaS, prioritize LinkedIn (thought leadership, operator case studies) and consider YouTube for product demos (none today).

Color Palette

Brand Teal

#0A6689

Primary Blue

#3182CE

Deep Blue

#2B6CB0

Accent Orange

#F76A0C

Success Green

#00D084

Near-Black

#1A202C

Logo is deep teal; site UI is dominated by blue #3182CE (most-used hex). Orange accent + green for success cues. From site CSS + logo.

Typography & Logo

BarlowBody / UI (Google)

Albert SansHeadings (Google)

Logo: a gear/manhole-cover emblem (four radiating "T" shapes) + heavy condensed "TANK TRACK" wordmark, single deep-teal color.

For Servicing This ClientACTION ITEMS

Strengths

Clear, focused niche positioning and strong benefit-led messaging.
Rich social proof — geographically-tagged testimonials & adoption stats — great for case studies and ads.
Clean, consistent brand with a defined color/type system (Barlow + Albert Sans).
Transparent on-site pricing — a conversion advantage for SaaS.

Watch-outs / confirm with client

Email domain mismatch (tank-track.com vs tanktrack.com) — confirm correct address.
No founder/team named publicly; founding year not stated — confirm for PR/About content.
Confirm exact support hours/SLA before publishing.
Limited social footprint (FB + LinkedIn only); no product UI screenshots in site HTML — request high-res app/dashboard images for product marketing.

Assets on file: Brand Guide + 4 logo/favicon files 10 site images (Images/)