Texas Custom Trailers — Client Profile

Who They AreTRAILER DEALER + REPAIR · 11+ YRS

Texas Custom Trailers is a locally-owned trailer dealership and full-service repair shop in Decatur, Texas (about 30 minutes northwest of Fort Worth), in business for 11+ years (started October 1, 2012; organized as Texas Custom Trailers LP). They sell new & used trailers across nearly every category — flatbed, utility, dump, cargo, equipment, livestock, oilfield/pipe-hauling and many specialty types — and run an in-house shop for repair, welding and custom fabrication.

Positioning: a one-stop "your trailer needs, our expertise" dealer competing on inventory breadth, in-house repair/fabrication ("40+ combined years" experience), financing, parts, and nationwide trailer delivery. They also partner with state & local government agencies on trailer requirements.

Company Information

Business nameTexas Custom Trailers (LP)
IndustryTrailer sales · service · custom fab
Address2740 N Hwy 287, Decatur, TX 76234
Phone(940) 627-2100
EmailNot published — contact form (confirm)
Websitetxcustomtrailers.com
PrincipalWade Watson (per BBB — confirm)
FoundedOct 1, 2012 · locally-owned

Hours & Service Area

Mon–Fri8:00 AM – 5:00 PM
SaturdayBy appointment (sales)
SundayClosed

Service area

DecaturWise CountyDallas–Fort WorthNationwide deliveryGov't / agency

Walk-in sales/service local; trailers delivered anywhere in the U.S.

Confirm whether the service/repair dept keeps the same hours and add a Google Business Profile schedule.

What They OfferSALES + SERVICE

Trailers for Sale (18+ types)

New & used: equipment, enclosed cargo, pipe-hauling, poly-pipe, dump, flatbed, utility, car, tilt, refrigeration, livestock, hay, fuel, welding, lube, trash, restroom & landscape — plus BBQ/concession & custom orders. "Matching people with the perfect trailer for any need."

Service & Repair

"Most any major or minor trailer repair." Aluminum & steel welding, axle/bearing/brake work, suspension, floor & door repair, landing gear, lights & wiring, D-Ring/E-Track & vent installs, preventative maintenance. "40+ combined years" of experience.

Custom Fabrication

In-house custom builds & modifications, including specialized oilfield equipment and concession/BBQ trailers.

Nationwide Delivery

"Texas Custom Trailers offers nationwide trailer delivery anywhere in the country." Buyers don't have to be local.

Financing & Parts

Financing options for purchases; trailer parts sales through the service department.

Government / Agency Partnerships

"We work with many state and local governments assisting with their trailer requirements."

Brands Carried11+ LINES

Continental CargoEast TexasFelling TrailersForest RiverLook TrailersMission TrailersPJ TrailersPolar King MobileRed River CarrierTigerW-WOthers

Social AccountsLINKED

Facebookfacebook.com/TexasCustomTrailers
Instagram@texcus2022
LinkedIntexas-custom-trailers-lp

All three are linked from the site (good baseline). Confirm they're actively managed; the IG handle texcus2022 is off-brand — consider a cleaner handle.

Review / Directory ProfilesVERIFY

BBBA+ · not accredited
Yelpprofile exists
TrailersUSAdealer u35631
PJ Trailersdealer locator
Decatur Chambermember profile

Ratings unverified. A Facebook "76% / 33 reviews" figure surfaced but is login-walled — don't publish unconfirmed. Reviews mixed (fast/helpful sales vs. some repair-communication complaints). No Google rating confirmed — claim/verify the GBP (top local-SEO priority) and run a review-generation/response plan.

Color Palette

Brand Navy

#00205B

Brand Red

#770100

Black

#000000

Light Gray

#DCDCDC

Off-White

#EFF0F0

Flag Gold*

#C8A24A

Navy & red confirmed from site CSS (page-layout.css). *Flag gold sampled from the logo (approximate) — request official spec + vector source.

Typography & Logo

OswaldHeadings / buttons (Google)

QuicksandBody (Google Fonts)

ScriptLogo only (custom art)

Logo: black hand-lettered script "Texas" / "Custom Trailers" wrapped around a steel/diamond-plate textured Texas-flag oval with a deep-red border.

White/reversed variant available for dark backgrounds. Logo art is raster — request vector (SVG/AI/EPS) source.

For Servicing This ClientACTION ITEMS

Strengths / assets

Distinctive, ownable Texan brand: black script around a steel-textured Texas-flag oval — perfect for a trailer dealer.
Huge service surface area: 18+ trailer types, in-house repair/welding/custom fab, financing, parts, nationwide delivery — lots of SEO landing pages & ad angles.
Real differentiators: "40+ combined years" repair experience, nationwide delivery, oilfield/custom fabrication, government/agency partnerships, BBB A+.
All three social accounts (FB, IG, LinkedIn) already linked from the site — better baseline than most local clients.

Watch-outs / confirm with client

No public email (contact form only); confirm an email for lead routing & listings.
Google Business Profile not confirmed — claim/verify/optimize (hours, photos, reviews) — top local-SEO priority.
Reviews mixed & unverified — sales praised, some repair-communication complaints; run a review-gen/response plan & tighten repair-status comms.
Ownership/public name unconfirmed (BBB lists "Wade Watson"; "Texas Custom Trailers" vs "…LP"). IG handle texcus2022 off-brand.
No About/history page or staff bios beyond "over 11 years" — build one around the 2012 story. Request vector logo + a pro photo/inventory-photo standard.

Assets on file: Brand Guide + 3 logo files 2 site images (Images/)