Whippoorwill Septic — Client Profile

Who They AreSEPTIC · 20+ YRS · BBB A+

Whippoorwill Septic is a family-owned & operated septic contractor in Lufkin, Texas, serving East Texas for 20+ years. Established in 2005 by Jason Havard, they specialize in the design, installation & maintenance of conventional and aerobic septic systems, plus pumping, repair, grease-trap service, and maintenance plans for residential & commercial customers.

Positioning: a licensed, expertise-driven local partner — "where septic system expertise meets a personalized touch." Standout differentiator: owner Jason Havard is a Registered Sanitarian, Licensed Designer, Licensed Site Evaluator & Installer, so the company runs site evaluation → design → permitting → install in-house. Fully licensed & insured, TCEQ-current, BBB Accredited A+.

Company Information

Business nameWhippoorwill Septic (BBB: "…Services")
IndustrySeptic · design · install · maintenance
Address7000 S US Hwy 69, Ste B, Lufkin, TX 75901
Phone936-824-2281
EmailNot published — confirm
Websitewhippoorwillseptic.com (WordPress/Elementor)
OwnerJason Havard (since 2005)
Business typeFamily-owned · res & commercial

Hours & Service Area

Hours: Monday–Friday, 8:00 am – 5:00 pm. Weekend/emergency hours not published — confirm & add (important for local SEO/GBP).

Cities served (East Texas)

LufkinNacogdochesDibollHudsonHuntingtonCrockettTrinityLivingstonOnalaskaWoodvilleJasperLumbertonSilsbeeJacksonvilleRuskHendersonCenterSan AugustineHouston*Tyler*

*Referenced in homepage copy. No county list published.

Website lists cities but no counties — confirm the authoritative service area for targeting.

Services Offered5 SERVICES

Septic System Installation

Conventional (gravity-fed drainfield) & aerobic ATUs, plus low-pressure dosing and drip irrigation for tough soils/space. In-house 5-step process: site evaluation → design → permitting (county + TCEQ) → installation → inspection.

Septic Tank Pumping

Reliable pumping for homes & businesses across East Texas. Online septic-pumping schedule page for booking.

Septic Repair

Expert diagnosis and fast repairs across all system components — "from collapsed tanks to failing pumps," tanks and pumps included.

Grease Trap Services

Commercial grease-trap pumping & maintenance to keep businesses in compliance and plumbing flowing — prevents blockages and operational interruptions.

Maintenance Plans

Plans tailored to the customer's system to protect the investment, avoid costly surprises, extend lifespan, and reduce long-term expense.

Differentiator: owner Jason Havard is a Registered Sanitarian, Licensed Designer, Site Evaluator & Installer — full design-through-install handled in-house.

Social Accounts0 REVIEWS

Facebookfacebook.com/Whippoorwill-Septic
Google BusinessNone surfaced — confirm/claim
Instagram / X / YouTube / LinkedInNone found

Facebook is linked but shows "Not yet rated (0 Reviews)." No Google Business Profile surfaced — claim/optimize (critical for local SEO) and solicit reviews.

Review / Directory ProfilesBBB A+

Only confirmed third-party signal is the BBB A+ accreditation. Other ratings unverified; Yelp appears unclaimed. Run a review-generation/response plan to make the A+ and 20-yr history visible.

Color Palette

Whippoorwill Blue

#0A4996

Whippoorwill Green

#09723B

Gold / Tan

#A38254

Light Gold

#C4A778

Text Charcoal

#222222

Warm Gray

#E8E4DF

Blue & green (the logo colors) are the true brand hues and dominate the homepage. Gold/tan is the Elementor theme-kit accent — confirm whether it's intentional. All values confirmed from live Elementor CSS.

Typography & Logo

OswaldHeadlines / CTAs

Open SansBody (Google Fonts)

InterSecondary UI

Logo: a green/blue whippoorwill bird mark beside a bold condensed wordmark — "WHIPPOORWILL" in blue over "SEPTIC" in green.

A reversed/white logo already exists (provided in the Brand Guide) for dark backgrounds.

For Servicing This ClientACTION ITEMS

Strengths / assets

Strong trust signals: family-owned, 20+ years (since 2005), BBB Accredited A+.
Standout credential stack — owner is a Registered Sanitarian, Licensed Designer, Site Evaluator & Installer (full in-house design→permit→install).
Well-segmented service pages with verbatim copy + a detailed 5-step install process — good base for SEO landing pages.
Distinctive, ownable whippoorwill-bird brand; real assets including a high-res logo, an existing reversed/white logo, favicon, team + job-site photos, and city landing pages.

Watch-outs / confirm with client

No email published; entity/legal-name inconsistency (BBB "Sole Proprietorship" vs state "Whippoorwill Septic, LLC") — confirm both.
No Google Business Profile surfaced; Facebook shows 0 reviews; Yelp unclaimed — claim/optimize GBP + Yelp, run a reviews plan.
Weekend/emergency hours and county-level service area not published — confirm & add.
Old URLs (/about-us/, /our-services, /contact-us/) return 404 — confirm 301 redirects are in place.
Gold/tan theme accent may be a template default vs. an intentional brand color — confirm; request official brand spec/source files.

Assets on file: Brand Guide + 3 logo files 4 site images (Images/)